Pantone launches Goe colour system

As predicted in my earlier post, Pantone launched its much-hyped Goe colour system in the UK on 10 September. Contrary to my cynicism, however, it does actually look worthwhile. Goe is a new library of spot colours that Pantone says will ‘complement’ its classic PMS product (one can only assume in the same way that Adobe used to say InDesign was supposed to ’complement’ PageMaker). Goe offers a much wider range of colours and the fan guide is better organised than Pantone’s existing spot library. The full product includes the obligatory chips for misleading clients with, and also comes with what appears to be a set of palette-like software utilities (Mac and Windows) for browsing, choosing and harmonising Goe colours. Quark has promised to support the Goe library in the near future.
Pantone UK’s website is supposedly accepting pre-orders now, although the actual purchasing page says it is ‘For US and Canada Residents Only’. The product begins shipping on 1 October, and a website for uploading and sharing custom Goe colour sets will be launched in November.
www.pantone.co.uk

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